This piece was a project done in my Graphic Design I course at Kent State University. We combined our unique problem solving skills and design abilities with a unique festival taking place in Northeastern Ohio.
Rock The Lock
This festival is intended to provide attendees a chance to meet and connect with others who share the same music interests, and to connect with others who enjoy various genres of music. The festival also provides a great opportunity for tribute bands from around the country to network and show off their talents in order to make connections and gain exposure.
The goal of this marketing piece was to create awareness about not only this festival, but also this historic location in which the festival is held, Lock 3. The target audience intended to is music enthusiasts of all ages. Audience members will have a specific interest in tribute bands both local and from around America.
The deliverables for this project was to creating a short-term identity that represents the lively environment, and a variety of culture within Rock the Lock. Along with the short term identity, I had also created an 11×17 inch. poster that can be used both digitally and physically. For a final marketing piece,
the project will include a keepsake beer glass with the festival short-term identity.
Sarah Kolesar 